"B-Schoolers Become Storytellers!
This Aint Fiction! B-Schoolers Become Storytellers
Amish Tripathis success has prompted MBA grads like Shaishav Solanki to become novelists
KALA VIJAYRAGHAVAN MUMBAI
When Amish Tripathi finished writing The Immortals of Meluha three years back, he took it to virtually every publisher in the country. All of them rejected his work, the first of the Shiva trilogy, for reasons as varied as a book on gods would have no readership and that it would have no connect with youth. That’s when the alumnus of IIM Calcutta decided to do the next best thing: go back to his marketing textbooks and chart out a plan to publish and sell the book himself. Tripathi printed the first chapter and distributed it at all bookstores in a unique sampling initiative; alongside he got a movie trailer made for the book and uploaded it on YouTube. A year later, Tripathi published the second in the series, The Secret of the Nagas. Together, the two novels have sold over a million copies. And earlier this month, filmmaker Karan Johar bagged the rights to adapt The Immortals for the big screen.
Tripathi’s success with the pen has prompted a rash of B-school grads some freshers,others with top corporate and banking jobs to become novelists. The interest has also been stoked by the fact that of the top 10 books in the shortlist for The Economist Crossword Book Award in October 2012,seven had been penned by MBAs, six of whom were IIM alumni.I come from a very middle-class family and wrote the two books whilst handling a corporate job.It was only after its success that I quit, says Tripathi. Ironically, it is Tripathi’s success as a novelist that is prodding even MBA students to consider writing as a fulltime career. IIM-Indore’s Shaishav Solanki is one of them, having recently penned a book called Mission Known. Says Dr Devi Singh, director, IIM Lucknow : The younger generation today has a lot more confidence in its abilities and is willing to take risks, unlike people of our generation. And I think it is a great thing to be a non-conformist and not get stereotyped in a 9-to-5 corporate job. Others ,like Ravinder Singh, are considering chucking their jobs after debuting as authors.
Thank you,
Giridhar Kunkur
Librarian
This Aint Fiction! B-Schoolers Become Storytellers
Amish Tripathis success has prompted MBA grads like Shaishav Solanki to become novelists
KALA VIJAYRAGHAVAN MUMBAI
When Amish Tripathi finished writing The Immortals of Meluha three years back, he took it to virtually every publisher in the country. All of them rejected his work, the first of the Shiva trilogy, for reasons as varied as a book on gods would have no readership and that it would have no connect with youth. That’s when the alumnus of IIM Calcutta decided to do the next best thing: go back to his marketing textbooks and chart out a plan to publish and sell the book himself. Tripathi printed the first chapter and distributed it at all bookstores in a unique sampling initiative; alongside he got a movie trailer made for the book and uploaded it on YouTube. A year later, Tripathi published the second in the series, The Secret of the Nagas. Together, the two novels have sold over a million copies. And earlier this month, filmmaker Karan Johar bagged the rights to adapt The Immortals for the big screen.
Tripathi’s success with the pen has prompted a rash of B-school grads some freshers,others with top corporate and banking jobs to become novelists. The interest has also been stoked by the fact that of the top 10 books in the shortlist for The Economist Crossword Book Award in October 2012,seven had been penned by MBAs, six of whom were IIM alumni.I come from a very middle-class family and wrote the two books whilst handling a corporate job.It was only after its success that I quit, says Tripathi. Ironically, it is Tripathi’s success as a novelist that is prodding even MBA students to consider writing as a fulltime career. IIM-Indore’s Shaishav Solanki is one of them, having recently penned a book called Mission Known. Says Dr Devi Singh, director, IIM Lucknow : The younger generation today has a lot more confidence in its abilities and is willing to take risks, unlike people of our generation. And I think it is a great thing to be a non-conformist and not get stereotyped in a 9-to-5 corporate job. Others ,like Ravinder Singh, are considering chucking their jobs after debuting as authors.
Copyright © 2013 Bennett Coleman & Co. Ltd. All rights reserved.
Thank you,
Giridhar Kunkur
Librarian
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